If you love to travel and you’re keen to stay on the front foot when it comes to trends, then you’ve come to the right place! The travel experts over at ABTA have been doing their research to predict what plans you lovely holidaymakers have on the cards for next year in their 2024 report.
From ‘shoulder season’ stays to sustainable travel, here’s what looks to be big in 2024...

It’s all about ‘Generation T’
Holidaymakers aged 18-24 will be travelling the most next year. They’re said to be up for a wide range of travel experiences, with almost three quarters planning to travel overseas in the next 12 months! City breaks come out on top for preferred trips, closely followed by beach holidays. Some of the destinations on their wish list are Italy, France and Spain.

Shoulder shoppers
Spring and autumn holidays are said to be a huge hit for next year, particularly for people aged 55 and over, and families with school-age children who want to travel during half-term. As spring and autumn holidays are generally cheaper than the busy summer season, it’s a great option if you want to save money while still enjoying the sunshine! Browse our spring getaways, or maybe an autumn break is more for you...

Trying somewhere new
Unlike a trend from previous years, people are becoming more and more likely to try somewhere new when it comes to going on holiday. So instead of going to the same place each year, why not branch out and try a new resort, city or country?
Thinking about mixing up your usual holiday spot? Take a look at our huge range of dazzling destinations. We've got a handful of newbies for 2024 and 2025!

Sustainable travel
People are more likely to make their travel plans and decisions around sustainable choices, particularly young people and families. Those aged between 18-24 are more likely to take actions in line with sustainability and environmental concerns.
Head to our website to find out more about our sustainability strategy.
Posted: 13th Dec 2023.