As Mintel reports show that sustainability is becoming more important to travellers, we want to shine a light on some of our stand-out destinations that care as much about our planet as you do. From expanding green spaces and lowering emissions, to setting new sustainability aims and trying to make sure even the busiest cities operate ecologically, many European destinations may tick your sustainability boxes.

Austria

Austria’s capital, Vienna, is often recognised as one of the world's most sustainable cities, and it's easy to see why. The country has committed to achieving carbon neutrality by 2040, which is a full decade sooner than some countries! And you’ll find that this stunning city consists of an array of flourishing gardens, expansive green spaces and community allotments. Other places in Austria, such as Salzburg, have ranked highly in 2024's Sustainable Development Report showcasing Austria’s continued commitments to the cause.

It’s rare that a country’s capital city is one of the most energy efficient places, but Austria is doing everything they can to break the norm. Vienna consumes significantly less energy compared to other regions in the country and powers its buildings with a high proportion of renewable electricity, which is nice to know ahead of sightseeing around St Stephen's Cathedral, Belvedere Palace and more.

Spain

For many years now, destinations across Spain have been committed to more sustainable practices. The city of Barcelona is a prime example of how a metropolis can operate more sustainably. Thanks to its thousands of trees, numerous parks and gardens, and proximity to the Mediterranean Sea, it stands out. The city also boasts an efficient public transport system that minimises environmental impact, but tourists and citizens are encouraged to explore the city on foot, as most of it’s pedestrianised.

Other Spanish cities have also made it their aim to put sustainability at the top of their development plans. One of the newest on our map, Seville was named European Capital of Smart Tourism in 2023 for sustainable urban tourism! So, you’ll find plenty of destination inspiration in Spain.

Switzerland

Year after year, Switzerland has ranked highly in sustainability studies and quality of life. In 2017, it was named one of only five countries that achieved the UN’s Sustainable Development goals and it holds around 6% of the continent’s freshwater reserves! Switzerland also generates 80% of all electricity from renewable energy sources, so it’s no wonder it’s heaven for sustainability conscious travellers here.

The breathtaking scenery, unique landscape and crystal-clear lakes make up just a small portion of the staggering Swiss outdoors. And what’s even better than the picture-perfect scenes? Pretty much all of it is accessible on public transport thanks to the incredible trains, buses and boats that keep you connected.

France

Another shining example of a country that’s trying to prioritise sustainability is France. But what stands them out from the crowd is that France is finding new and innovative ways to be more sustainable! The Champs-Élysées was once a stretch of fume-creating buses and cars that has now been reinvented into a tree-lined, emerald oasis. It has added 15,000sqm of green space to one of Paris’ most famous streets – and something even prettier to walk along – within the city!

In 2015, France became the first country to ban single-use plastics, so you won’t find any plastic bags, straws or cutlery there! This has massively reduced the amount of plastic waste in the country. Across all the major French cities, public transport has been heavily invested in, with a focus on electric trains and buses. You’ll also find more and more sustainable hotels, thanks to investments in sustainable tourism standards. Restaurants in the city are also prioritising locally sourced ingredients to use for their menus!

Croatia

One of the newest countries to climb up the sustainable tourism ladder is Croatia. Their recently adopted tourism laws mean heavy investments are being made into sustainability across the country! Improvements are being made to public transport links – there’s an increased use of renewable energy. And for the past several years, Croatia has been addressing the effects of climate change, which shows just how much focus they’re giving the planet’s wellbeing. For sustainably conscious travellers, Croatia could be the next best place to add to your must-visit list. And this Balkan beauty may just be one of the most idyllic, ecologically friendly countries to visit.

The Croatian landscape is jaw-dropping to say the least – from thundering waterfalls and turquoise lagoons to lush forests and mist-shrouded mountains. And with eight national parks, over 400 protected areas, 11 nature parks and ten UNESCO World Heritage Sites, there’s plenty of green to go around here.

Head here to see our collection of Certified Sustainable Hotels and pick your favourite one for your European escape.