The cool and colourful region of Valencia, nestled along Spain's eastern coast, offers a tapestry of holiday experiences. From the vibrant streets of the cities, adorned with futuristic architecture and historic charm, to the golden beaches of the Costa Blanca and the rustic beauty of inland villages. It's a real treat for culture vultures, relaxation-lovers and intrigued explorers.

Not sold on a Valencian getaway yet? After reading about these ten reasons, you’re sure to be convinced!

1. It's almost always sunny

How does an average of 300 days of sunshine per year sound to you? That’s exactly what you get in the region of Valencia. So whether you want to hit the beach and roll out your towel, take a stroll along a promenade with the sunshine on your face, or enjoy sunset cocktails in a beachfront or rooftop hotel bar, it’s all possible. Don’t forget to pack that SPF!

2. There are more beaches than you could wish for

Covering a whopping 500km of Mediterranean coastline, this sun-soaked region has a beach for everyone. From Calpe, all the way down to Alicante, you’ll have the pick of the bunch, from Blue Flag spots to secluded hideaways where you might be the only one on the shore. Speaking of those coveted Blue Flags, the region boasts a huge 153 for its impressive beach facilities, clean shores and all-round captivating coastlines.

3. The bright lights of Benidorm

Buzzy Benidorm has fun written all over it, so visit day or night to experience it all for yourself. It’s all about tradition and authenticity on the foodie favourite Tapas Alley, while over in English Square, you can enjoy live shows, karaoke bars and English-style pubs and clubs. Fancy a beach day? Look no further than the golden grains of Levante Beach.

4. Paella originates from here!

Love your Spanish food? You won’t want to miss out on trying the authentic Paella Valenciana that this region made famous. Traditionally made with chicken, rabbit, white beans and long-grain rice, it’s a staple for the locals and has been adapted into the variations of paella that we know and love today. Embrace the authentic dining scene in this region and hunt down those hidden-away, family-run establishments for the best version of this dish.

5. You can swim in the amazing Algar Waterfalls

This natural wonder, tucked away close to Alicante, beckons travellers with its crystalline waters that cascade over limestone rock formations. Hike scenic trails that wind through the lush valley and marvel at the fabulous flora and fauna. If you need to cool off after all that, you can take a dip in the refreshing pools.

6. You can shop ‘til you drop at colourful markets

Handmade goods, traditional trinkets, quirky souvenirs – you can pick them all up at the markets across the region. In Altea, the market takes over the main high street every Tuesday, so pop down to grab a bargain. Over in Calpe, it’s all about the Saturday market which sells clothing, jewellery and leather goods.

It’s the city of Valencia itself that takes the crown for having Europe’s largest fresh produce market. And the region is also the largest producer of oranges in Spain, so if you’re looking to pick up the freshest and zestiest fruit, you’ve come to the right place!

7. The mountaintop village of Guadalest

This tiny village needs to be seen to be believed! Guadalest is a picturesque spot that perches high in the mountains in Spain’s Alicante province. The panoramic views from up there are out of this world.

Ancient architecture, including the iconic castle, cling to the mountainside and there are fascinating museums and cute shops to explore. You can easily while away an afternoon wandering the cobblestone streets. Don’t forget to look down into the valley, and you’ll be stunned by the aquamarine Guadalest Reservoir!

8. You can step back in time in charming old towns

Love getting lost in quaint streets lined with charming bars and restaurants, with hidden gems around every corner? Make a beeline for the old towns that are dotted across the region. Start in Benidorm and you’ll be transported back in time. Admire the blue-domed Church of San Jaime and renowned Mediterranean balcony, while El Albir Old Town is a little quieter and enchants visitors with its narrow streets lined with whitewashed buildings.

9. The unique festivals and traditions

Time your trip right and you’ll be in the region when some of its vibrant celebrations take place. It’s time to don your colourful outfits and embrace some new traditions! Think street parades with live music and dancing, food stalls, fireworks and more.

Las Fallas takes place in March and lights up the skies with elaborate sculptures and fiery displays. The Moors and Christians festival commemorates the region's history with colourful parades and reenactments, showcasing the Valencian pride and heritage.

10. Gorgeous green spaces

Away from the beaches, mountains and towns, you’ve got an impressive choice of parks and gardens to choose from. And whether you’re hiking and walking or simply taking a seat and watching the world go by, you’ll find a spot that’s perfect for you. In Benidorm, Parque de Elche boasts palm-lined avenues and vibrant flora, while in Alicante, El Palmeral Park offers tranquil lakes and plenty of shaded paths to keep cool.

So, there you have it. No more wondering ‘what is the region of Valencia famous for?’!